Brand Story: FitMix – Nutrition with Taste
The Seed of an Idea
Daddi discovered her true passion in the heart of Indian kitchens, where delectable fresh rotis are carefully cooked. Usha Bansal recognized the need to improve regular eating based on her more than 50 years of experience as a mother and grandma. She came to see that there was an easy yet effective fix: increase the nutritional value of wheat flour, the foundation of every meal, without sacrificing its delectable flavor.
From Our Kitchen to Yours
FitMix is a blend of multigrain flours that Usha created with inspiration from traditional family recipes. Its goal is to improve every meal. FitMix easily mixes with wheat flour to add vital nutrients to each roti while preserving the flavors that Indian families love.
Our flours are freshly stone-ground, ensuring the full goodness of 100% whole grains without additives, preservatives, or fillers. With FitMix, you experience the same care and nourishment that Usha has brought to her kitchen for generations.
Vision for the Future
FitMix wants to become a household name in every Indian home, connoting nutrition and quality. Our goal is to become a mainstay at every meal, ensuring families get the right nutrition in each bite.
Our Speciality
FitMix is unique due to its narrative as well as its nutritional advantages. It's a recipe that a woman who understands the importance of wholesome, delicious home-cooked meals has perfected over decades. Choosing FitMix is committing to a legacy of affection, tenderness, and gastronomic knowledge.
Why we need this?
In today’s fast-paced world, few products add nutrition without changing eating habits. FitMix effortlessly fills this gap. By quickly adding it to your wheat flour, you can boost the nutritional value of every roti, keeping your family healthy and happy.
Our Promise
FitMix offers a range of products that are lovingly and expertly prepared, with a 100% Nutrition guarantee. Accompany us on our mission to introduce "Nutrition with Taste" into every household, one roti at a time.
Welcome to the FitMix family— where innovation and tradition come together to make every meal a step toward a healthier you.